IQOS is Philip Morris International’s innovative alternative to traditional smoking.
PMI found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today.
Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco. Through IQOS HeatControl(TM) Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss.
Our HEETS(TM) tobacco sticks are specially designed for IQOS. Created with only the highest quality tobacco leaves to ensure a consistent and satisfying taste experience.
Meet IQOS on the 1st floor of the Mall of Cyprus.