MINISO is a Chinese retail brand founded in 2013 by entrepreneur Ye Guofu. The brand has gained worldwide recognition for offering high-quality products at affordable prices, with a focus on modern and minimalist design. MINISO frequently collaborates with global brands and popular IPs, such as Marvel, Disney, and We Bare Bears, creating exclusive collections that resonate with young consumers. Its stores feature a wide range of products, including household goods, cosmetics, electronic accessories, toys, and gifts.
