A leading name in Italian beauty for over 50 years. Established in 1972, our story is all about Nature and turning it into products for personal well-being. In the characteristic little Tuscan town of Pienza, a small herbalist’s by the name of “Bottega Verde” began producing cosmetics in 1972. That little herbalist’s store has now become a leading Italian cosmetic company, with over 450 single-brand stores with skin care, body care , hair products, soaps , make up ,and perfumes.
